PHILIPPA GROB
Independent Creative Director using her skills to help whistleblowers
Philippa Grob is a rarity in the creative industries. Beginning her career in fine arts, Grob found her feet as a copywriter and creative director, repurposing her talent to amplify causes close to her heart. Alongside being an authority on advertising in Austria and beyond (previously working with Jung von Matt and Serviceplan, as well as winning and judging numerous awards), she’s become known for tackling issues from democracy and climate change to women’s rights.
Now the creative force behind NGO Ans Licht! (‘Bringing to Light’), founded to tackle corruption by supporting whistleblowers in Austria and beyond, Philippa can talk passionately about the importance of transparency for democracy and other ways to repurpose marketing for good.
Pippa’s topics and interests include
The importance of reflecting women’s reality through a new lens.
Marketing for good: applying creativity to causes like democracy, climate and feminism.
The importance of supporting whistleblowers.
The creative industries in Austria.