DANIELLE GUIRGUIS

Founder, Smarthouse Impact Studio - on a mission to make the world more sustainable - and BS free

Danielle - or as she’s generally known, Daantje - is the bluntest and most brutally honest maestro-producer you’ll ever have the pleasure of speaking to. She’s a woman who will always say it as it is.

From a self-made film producer to the founder of a powerhouse production company, SMARTHOUSE, Danielle’s formidable career spans both the creative and film industries, with meaningful work at its core. 

As a female founder from an immigrant background and mixed Dutch-Egyptian heritage, she can offer a fresh - and VERY PUNK - take on business leadership, the importance of listening to your gut, greenwashing, and creativity’s role in raising awareness about sustainable ways of living and working.  

Topics she can talk or write about:

• Calling BS on the B Corps cult. Daantje calls time on B-Corp in her own inimitably blunt way. 

• Daantje wrote and produced a feature-length documentary on Ruigoord,  Amsterdam’s own legendary anarchist ‘free village’, in cinemas now.

• A principle is only a principle if it costs you money: why she only works with purpose-driven clients – even if it means turning away business 

• Greenwashing: how to spot it in a brief, what to watch out for and what it looks like in 2025. 

• Listen to your gut. Literally. How working in the capitalist system can physically make you sick. 

• The ins-and-outs of green production and how to make (and sell!) feature films through the lens of sustainability.

• From Punk to Purpose. How to create meaningful impact through art. But always with a rock and roll edge.