Developing a compelling thought leadership track for Anomaly Berlin

We helped to build Anomaly Berlin’s brand profile and differentiate it as more than ‘just an agency’, through a targeted thought leadership program that resulted in 32 articles of quality, brand building media coverage.

No fillers, all thought pieces. And most importantly, all done in true Anomaly style - focusing on a strategic approach, mining deeper insights and showing that things can be done in a way that’s a bit different and a lot more meaningful.

After working with the agency’s leaders to identify the topics that mattered most – including female leadership, modern luxury, diversity, Web3, Generation Alpha, new ways of working and Anomaly’s unique business model – we pitched interviews and deeper opinion pieces with A-list media titles.

As well as securing in-depth, strategic thought leadership coverage and inclusion in wider trend analysis pieces, we also successfully raised the profiles of Anomaly’s spokespeople from virtual unknowns to expert commentators who are sought-after by journalists. Highlights include numerous interviews, a front page story,  a 7-page interview in print with the creative leader - and comments from clients and other stakeholders that there is ‘real momentum around Anomaly’. We’re happy.

Overall, we built such a solid foundation of expertise and opinions that media interest and coverage in Anomaly Berlin spread from niche marcomms media to business and mainstream media. 

Coverage Book press report here