Bringing light to
off-grid communities
Colombian renewable energy start-up E-Dina worked with agency Wunderman Thompson to develop Waterlight - - a cordless light that converts salt water into electricity as a more reliable alternative to solar lamps in off-grid communities.
We helped shine a light on the innovation and its potential by leading a global PR push to launch launch the product.
Waterlight
Product launch for renewable energy innovation: Waterlight
We managed to feature the project in world-leading news and design sites, including Dezeen, Fast Company and many other international titles.
All encouraging uptake by NGOs and governments globally, where WaterLight readies to pioneer a renewable energy revolution.
“We see that millions of people around the world are without access to electricity on the coasts. But actually, they do have access to the oceans.”
- Fast Company
Coverage
1.27 billion
online readership
2.18 million
coverage views
Awards
Silver Lion
Design
Consumer Technology
& Homeware
Bronze Lion
Brand Experience & Activation
Corporate Purpose
& Social Responsibility
Bronze Lion
Innovation
Product Innovation
Brand Experience
& Activation
Launch
Sustainable
Development Goals
Affordable & Clean Energy
PR
Culture & Context
Direct
Corporate Purpose & Social Responsibility