Launching the world’s first deodorant designed
by and for disabled people
Inclusive Design
Products and experiences are still not being designed to accommodate people with disabilities.
Working together with Wunderman Thompson and Unilever, we developed the PR strategy and all communication to launch globally a new proptype deodorant to lead the way in accessible design: Degree Inclusive.
It demonstrates the potential of movement to transform lives – and a powerful argument that everyone should be able to experience the incredible benefits movement provides.
5.93 billion online readership
9.48 million coverage views
“We hope this will inspire more brands to take an inclusive and accessible approach to design.”
- Fast Company
The product and its launch presented an opportunity to show how utility products can revolutionise movement.
With wide media coverage including interviews in Creative Review, Dezeen, Fast Company, Design Week and more, the campaign allowed us to bring issues of inclusive design to a huge audience.
Awards
Grand Prix
Innovation
Product Innovation
Silver Lion
Health & Wellness
OTC Applications
- Product Innovation
Bronze Lion
PR
Corporate Purpose
& Social Responsibility
Shortlist
Design
Healthcare
PR
Healthcare
PR
Launch/Re-launch