New Rebel Pet Brand Robin Good Launches To Spread ‘pawsitivity’ With A Punk Attitude

Founded by branding expert, Manuela van den Berg, the new brand’s visual identity is made by GoodOrange and the marketing strategy by For the Right Reasons

Exciting times!  We’re turning the January blues upside down by launching something delightfully cool and deliciously rebellious. Introducing Robin Good Pets, a sustainable pet fashion brand with a punk attitude. But more than that. MUCH MORE.  

We’re launching Robin Good with a bold mission: to spread pawsitivity.  As a “rebel with a cause” we’re helping to build a community of like-minded people who want to bring animal-tinged joy and humour back into daily life. We’re on a mission to show that seeing the world through your pet’s perspective is a way to see the world from a more positive point of view.

The brand is the brainchild of creative brand strategist Manuela van den Berg, who has a long career in branding.  And the verbal identity and marketing strategy is made by us at For the Right Reasons.

“ We create pet products and accessories that are charming - but not harming - for the planet. But we’re also all about being cheeky and rebellious - basically, our brand is the lovechild of David Bowie and Robin Hood. But there’s more: Robin Good is on a mission to spread pawsitivity. A counterpoint to negativity, just like animals themselves.”

- Manu van den Berg, founder Robin Good

The Robin Good range of products includes collars, leashes and harnesses that reflect Manu’s lively, colourful and rebellious creativity. They’re all made from locally sourced, upcycled materials and are guaranteed to make any dog or cat strut their funky stuff along the sidewalk of life.

Manu van den Berg, founder Robin Good, says:

“If you’re tired of boring, mass-produced pet accessories, you’re in the right place.  Our sustainable harnesses & collars are handmade in Holland with upcycled materials like denim cut offs and vintage trimmings. Not only are they eco-friendly, but they’ll make your furry friend the coolest dog or cat in the park.”

The visual identity and design have been created by Thea Bakker, creative director and owner of the design agency GoodOrange, who worked very closely with Manuela to bring her vision to life.

Thea Bakker, creative director and design lead says:

“As a "cats & dog mom," I feel ‘Pawsitivity' every day;) Bringing the visual identity of this rebellious, sustainable, and quirky brand to life was a delightful challenge.”

Robin Good celebrates the crazy love between pets and ‘their servants’ by creating high-end pet lifestyle products and accessories that are not only fashion-forward but also designed to last. Upcycled, sustainable and hand-crafted in Amsterdam.

See the website here: www.robingoodpets.com 

And Instagram here: https://www.instagram.com/robingoodpets